How to Fix WooCommerce Analytics Not Tracking Properly – Complete Guide

If you run an online store using WooCommerce, accurate analytics is essential. It helps you understand sales trends, customer behavior, and track revenue growth. But when WooCommerce Analytics doesn’t track orders, conversion events, or revenue properly, it becomes a huge problem. In this comprehensive guide, we’ll walk you through every possible reason for WooCommerce Analytics issues — and how to fix them step-by-step. Need urgent help with your WordPress site? Don’t wait and risk losing visitors or sales — get emergency WordPress support now and have your issues fixed fast by experts.

Table of Contents

1. What Is WooCommerce Analytics?

2. Why Your WooCommerce Analytics Might Be Broken

3. Basic Troubleshooting Checklist

4. Fixing Tracking Issues in WooCommerce

   • Updating Core Software

   • Server & REST API Issues

   • Plugin & Theme Conflicts

   • Caching Problems

   • JavaScript Errors

   • Missing Event Tracking

5. Advanced Fixes and Code Snippets

6. How to Regenerate WooCommerce Analytics Reports

7. Best Practices to Prevent Analytics Problems

8. Monitoring and Testing Analytics

9. FAQs

10. Final Thoughts

1. What Is WooCommerce Analytics?

WooCommerce Analytics is the built-in reporting system that comes with WooCommerce and WooCommerce Admin. It replaces the old legacy reports and offers more powerful dashboards like:

• Revenue

• Orders

• Products

• Taxes

• Downloads

• Coupons

• Customers

• Stock Reports

These dashboards rely on:
Tracking events
REST API reporting
Background data processing

When any part of this chain breaks, analytics can stop reporting properly.

2. Why Your WooCommerce Analytics Might Be Broken

Here are the common causes:

• WooCommerce or WordPress not updated

• REST API permission issues

• Conflicts with other plugins

• Theme JavaScript interfering

• Server caching (page cache, object cache)

• Blocked webhook events

• Background session timeouts

• Corrupted analytics tables

• Incomplete installation

Before diving into heavy debugging, let’s check the basics. If your store also struggles with out-of-stock errors, you can automatically fix WooCommerce out of stock errors to prevent lost sales and keep your inventory accurate.

3. Basic Troubleshooting Checklist

Follow this quick checklist:

Step 1: Update Everything

• WordPress

• WooCommerce

• WooCommerce Admin

• Theme and plugins

Step 2: Disable Caching Temporarily
Page caching plugins or server caches can block analytics requests.

Step 3: Open Incognito and Check Console
Load the WooCommerce Analytics page and look for JS errors.

Step 4: Check REST API
Ensure REST API endpoints are working.

Step 5: Look for Conflict Plugins
Deactivate one plugin at a time.

4. Fixing Tracking Issues in WooCommerce

Updating Core Software

Outdated versions can break tracking.

Make sure these are updated:
WordPress
WooCommerce
WooCommerce Admin

Go to Dashboard → Updates and install pending updates.

REST API Permissions

WooCommerce Analytics relies heavily on REST API calls. If your host blocks API access, tracking fails. If your orders aren’t appearing in the admin, which can affect analytics, you can check out how to fix WooCommerce orders not showing in admin.

Test REST API:
Open:

If you see a JSON response with endpoints — your REST API is working.

If you get a 401/403 error, fix REST permissions by:

• Resetting WordPress permalinks: Settings → Permalinks → Save

• Checking server firewalls (Cloudflare, ModSecurity)

Plugin & Theme Conflicts

Deactivate all plugins except WooCommerce and WooCommerce Admin. If analytics works now, reactivate plugins one-by-one to find culprit.

Or use Health Check plugin to diagnose without affecting visitors.

Caching Issues

Page caching may block REST API and analytics scripts. Since aggressive caching may block REST API requests and analytics tracking, make sure you’re using reliable caching solutions and configure them correctly. Check out the best WordPress caching plugins to optimize performance without breaking WooCommerce analytics.

Exclude these URLs from cache:

If using WP Rocket:

Add the paths above.

On NGINX servers, add exclusions in configuration.

JavaScript Errors

Open Chrome DevTools → Console.
If you see errors like:

That means scripts required by analytics are blocked.

Fix by:

• Switching to a default theme (Twenty Twenty-One)

• Removing plugins that enqueue scripts improperly

• Ensuring that WP admin is not minified or deferred

 Missing Event Tracking

WooCommerce tracks events like:
order.created
coupon.added
refund.processed

If these events aren’t firing, analytics shows incomplete data.

To test event firing, add this snippet:

Check debug.log. If events are missing, something blocks order hooks.

5. Advanced Fixes and Code Snippets

Fixing Cron-Based Data Processing

WooCommerce Analytics uses background processing to generate reports.

Verify if crons are running with this snippet:

Replace hourly with your required frequency.

Ensure Analytics Tables Are Created

WooCommerce stores analytics data in custom tables. If tables are missing, analytics fails.

Run this:

Run once and remove it afterward.

Disable Conflicting JavaScript Deferral

If you use script optimization:

6. How to Regenerate WooCommerce Analytics Reports

If Analytics shows wrong numbers:

Regenerate with WP Dashboard:

• Go to WooCommerce → Analytics → Settings → Tools

• Click Recreate Reports

Regenerate via WP-CLI (recommended for large stores):

This rebuilds all analytics tables.

7. Best Practices to Prevent Analytics Problems

Keep WooCommerce Updated

WooCommerce frequently improves analytics.

Avoid Caching Admin Screens

Never cache admin pages or REST URLs.

Test After Installing Plugins

Check Analytics dashboard after any major plugin/theme update.

Monitor REST API

Use Query Monitor plugin to check REST API performance.

Use Staging Before Production

Always test fixes in staging. Along with fixing analytics, using the right tools can help boost your WooCommerce store’s performance. Check out the top 10 WooCommerce plugins to increase sales to improve conversions and grow revenue.

8. Monitoring and Testing Analytics

Check if Analytics Events Are Received

Install Query Monitor and filter REST API requests. Sometimes, if your store isn’t redirecting customers after checkout, it can prevent analytics from recording completed orders. Learn how to fix WooCommerce not redirecting after checkout to ensure all sales are properly tracked.

Look for paths such as:

If you see 404/403/500 errors — fix those first.

9. FAQs (Frequently Asked Questions)

Q1. Why is my WooCommerce Analytics not showing any data?
A: Usually due to REST API, tables not created, or blocked events.

Q2. Will disabling caching fix tracking issues?
A: Often yes — especially if caching REST requests.

Q3. Does WooCommerce require background processing for analytics?
A: Yes, background jobs generate reporting tables.

Q4. How long does it take for analytics to update?
A: It depends on store size — usually minutes after reports recreate.

Q5. Can third-party plugins cause analytics issues?
A: Absolutely. Security plugins, optimizers, or REST blockers often cause problems.

10. Final Thoughts

WooCommerce Analytics is a powerful tool — but only when it works.

From broken REST APIs to caching problems, many issues can stop tracking. This guide gives you a complete roadmap to diagnose, fix, and optimize your analytics setup. Use the included code snippets carefully, and remember to always back up your site before making major changes.

By following this guide, you will:

Fix missing analytics data
Regenerate accurate reports
Improve long-term tracking reliability
Understand how WooCommerce processes analytics. If your payments aren’t appearing in WooCommerce, which can prevent analytics from tracking revenue properly, check out how to fix WooCommerce payments not showing.