Your step-by-step performance optimisation guide for faster load times & better conversions If you’ve ever run a speed test on your WordPress site, you may have come across the term Time to First Byte (TTFB). It’s one of those metrics...
In today’s competitive WordPress landscape, content alone won’t guarantee you dominance in Google’s search results. User experience metrics — especially the ones captured by Google’s Core Web Vitals — are now pivotal. This post walks you through everything you need...
If you run a WooCommerce store, you already know that slow product pages can kill sales. Shoppers expect near-instant load times, and when your product detail pages drag, you not only lose trust — you lose conversions, rankings and revenue....
SEO in 2025 is more than just keywords and backlinks — it’s about performance, user experience, intent matching, and technical excellence. As WordPress site owners, you have both advantages (flexibility, plugins, CMS structure) and responsibilities (keeping your site fast, secure,...